Sunday, December 16, 2007

Style Watch: Crooks and Castles


Dope new line Crooks and Castles is definetly on the rise. We wanted to know what is the story behind the brand so we contacted the owners and here's what they had to say:

We at Crooks and Castles have always routed for the villain whether it be in a movie, a comic book, a novel, a rap song or everyday life. Growing up in Los Angeles during the 80's & 90's we became a part of this villainous lifestyle. Gangs were everywwhere - the hood, the city, even middle suburbia. Most had no choice but to adapt to the environment. Some were able to escape or even channel what they've learned on the street into something lucrative. What caught our attention in the mid 90's was independent fashion/graphic brands. After years of learning the in's & out's of the business by starting a brand without any knowledge of how to start or run a clothing company, we've finally come to this... "Crooks & Castles"! The concept was easy. "Crooks", criminals, pimps, hustlers, thieves, etc. And "Castles" those who got rich by becoming a crook. From the robber barons of the early times like the vanderbilts, the rockefellers, the carnegies to the modern day billionaires - Bill Gates & Microsoft. Those who stopped at nothing to get their "Castle". We too hope one day to be the next rich crook. In some of our designs you might see a familiar icon or logo that we took (stole) and gave it our own twist. We felt that some high fashion brands only catered to someone in a certain lifestyle or with a rather large bank account. Therefore we took what they made and crafted it to fit ours. In all honesty... who cares. We just really wanted to make some... Hot Shit! We thank you for supporting Crooks & Castles. Please keep supporting the Crooks and we'll keep serving up some hot shit!!

Click on the photos to grab some Crooked goodness at Karmaloop.

No comments: